Rorschach Brewing

Rorschach (ROAR-shack) The Rorschach test was created by Swiss-Psychologist Herman Rorschach in 1921; the test wasn’t widely used until the 1960’s. The test was meant as a way to provide data about cognition and personality variables such as motivations, response tendencies, cognitive operations, affectivity, and personal/interpersonal perceptions. The test was a complicated one with years of education required to be able to asses an individual using this method. Why in the world would name brewery after such an obscure test with a name that is so difficult to pronounce? As legend states brewer one day looked into his glass of beer and out of the foam saw a Rorschach symbol appear. After this, he surmised that while beer flavours and aromas have definitive compounds and chemicals, beer tastes are subjective and individual to the person tasting them and thus Rorschach Brewing Co.