Flemish Red-Brown Beers Set to Receive European Protection Label

Rodenbach Brewery, a pioneer in the production of Flemish red-brown beer, welcomes news that this iconic beer style is on track to receive a Protected Geographical Indication (PGI) from the European Union. This prestigious recognition will protect the unique brewing traditions and origin of Flemish red-brown beer, enhancing its status as a hallmark of quality and authenticity.

The European label, once approved, will safeguard the production methods, regional identity, and taste of Flemish red-brown beer, which is exclusively brewed in eight breweries across West Flanders, including Roeselare, the home of Rodenbach. Flemish Agriculture Minister Jo Brouns emphasized the beer's cultural significance: “Flemish red-brown beer is a unique type of beer characteristic of West Flanders. Recognition by the European authorities would confirm the quality work done by the producers.”

Rodenbach’s Role in Preserving Tradition
At the forefront of the brewing style, Rodenbach has been producing its signature sweet-and-sour beer for nearly 200 years. The brewery lost its independence in 1998 when it was sold to Palm Breweries, based in Steenhuffel, Belgium. Palm was subsequently acquired in 2016 by Bavaria Brewery, headquartered in Lieshout, Netherlands, which has since rebranded itself as Royal Swinkels.

Brand ambassador Didi Decaesteker highlighted the significance of the recognition: “This beer is unique in its maturation process, aged in upright oak barrels, which is unparalleled in Belgian brewing culture. It gives the beer its mildly sour flavor and allows for extended storage.”

Decaesteker also noted that while the beer contains standard ingredients—water, barley malt, yeast, grains, and hops—the limited use of hops ensures the signature balance of sweet and sour. Some variations even incorporate red fruits or spices for added complexity.

A Boost for Flemish Brewers
PGI status could provide a much-needed boost for Flemish breweries. Challenges like rising costs and declining demand have hit the industry hard in recent years. While exports have traditionally supported Belgian breweries, international orders have fallen sharply. A European protection label could increase global interest in Flemish red-brown beer, drawing attention to its unique characteristics and craftsmanship.

For Rodenbach and other brewers, the label represents more than just recognition—it is a chance to cement the legacy of a beer style that has been at the heart of West Flanders' culture for generations. As Decaesteker remarked: “West Flemish red-brown is not just a beer; it’s a tradition, a story, and a taste that reflects the soul of our region.”

With this recognition, Rodenbach and its peers aim to bring their iconic beer to even greater prominence, ensuring that the unique flavor of Flemish red-brown beer continues to thrive on the world stage.