Description
Hand brewed, matured with tradition and for everyone to have fun. LONG BREW - RUNNING. Right in the heart of the Fichtelgebirge, the Hopf family has been brewing a beer for over 160 years that lives up to its name and region. As a small, medium-sized traditional brewery, you break new ground here and communicate the quality and taste of your beers with a lot of self-confidence, freshness and of course the typical Hopf humor, which goes round the borders of Franconia. Brewing is in the blood of the two master brewers Richard and Jürgen Hopf. Growing up with the brewery from an early age, throw all your experience into the brewing process for an incomparable and high-quality beer. EVERYTHING RUNS. From the high-quality and wide range of beers, the direct family sales, the irresistible brewery tour with the brew, to the most beer-steeped carnival parade in Upper Franconia. The brand promise can be found in almost every activity of the brewery. Even as a drinking slogan, “runs.” Has now proven its worth in numerous round tables. THE BEER OF THE YOUTH Lang-Bräu is increasingly establishing itself as a cult among 20-30 year olds. Apparently it is precisely the mixture of tradition, home affinity and show that is well received by young people. The now almost legendary Schönbrunn brewery festival is one of the highlights in the summer months with up to 10,000 visitors from all over Bavaria. TASTE EXPERIENCE It is noteworthy that in addition to the atmospheric personality of the brewery, the taste of classic beers such as pale, wheat beer and pilsner is mentioned as a special feature. Numerous specialty beers generate national media interest, especially erotic beer, which master brewer Jürgen Hopf has made one of Bavaria's most famous private brewers overnight. STRONG BRAND MESSAGES That Germans drink less and less beer is seen here as an opportunity to get the best out of their products and to place special emphasis on brand communication. Brewing culture, regional self-confidence and creativity combined in 19 delicious beers. That runs and makes you thirsty for more.