Description
The founder, Conrad Binding, was a cooper and beer brewer who acquired a small brewery in Frankfurt's old town in 1870, which he moved to Sachsenhausen Berg, Darmstädter Landstrasse in 1881. He built a new, modern brewery there, which he converted into a public limited company in 1884. After the Actien brewery Homburg vd Höhe became the Binding brewery in 1919, it merged in 1921 with the Hofbierbrauerei Schöfferhof from Mainz and the Frankfurter Bürgerbrauerei to form the Schöfferhof-Binding-Bürgerbräu AG. In 1939 the first barrel of the "Römer Pils" brand, which is still known today, was pierced. The brewery was destroyed by an air raid to 70 percent in the Second World War. The brewery has been part of the Oetker Group since 1953. The brewhouse built at the end of the 1950s with the large glass windows behind which the five copper brewing kettles are clearly visible is today the brewery's most striking building. Until 1985, opposite the brewhouse, on the other side of the street, was the binding malting shop, where brewing malt was produced until the 1970s. This large brick building was largely from the 19th century, with an extension from the 1950s. A large iron ventilation hood (hatch) with the lettering BINDING was visible from afar, which rotated with the wind. The brewery is now the largest brewery in Hesse and employs around 500 people on the approximately 56,000 m² company premises in Frankfurt. A well-known trademark is a stylized noble], since the city of Frankfurt am Main also bears an eagle in the coat of arms. In the 1960s, Binding used the advertising figures Schorsch and Schaa, two beer-drinking and dialect-babbling Frankfurters. In 2001 the domestic and foreign distribution rights of the neighboring Henninger brewery were taken over. The Binding-Brauerei AG group has been operating as the Radeberger Group since 2002, which includes large breweries such as the Radeberger export beer brewery and the Berliner Kindl brewery. With an output of around 13 million hectoliters, it is the largest brewing group in Germany. The Binding Cultural Foundation, founded in 1995 on the occasion of the brewery's 125th anniversary, has been awarding the highly endowed Binding Culture Prize since 1996. In the years 2008 and 2009 the media discussed several times about relocating, in particular to Bad Vilbel, whereby the traditional seat has been retained to this day.
