Sapporo Breweries - Yebisu New Origin (Creative Brew)

This is the first in a new line of Evisu branded 'CREATIVE BREW' beers. The history of Yebisu over the past 100 years has been reconstructed, and the German hops (Tettnanger, a German hop variety that is thought to have been used when Yebisu beer was launched in 1890. No information on the hop variety used at the time of launch remains, but it is estimated from information found in fragments. Partially used.) This product brings out the new appeal of While the traditional method of adding hops to the beer in several batches to add bitterness and aroma was used, modern equipment was used to bring out the gorgeous aroma of the good old hop varieties. You can enjoy a happy moment with the noble and refined bitterness and aroma of traditional hops, which would not have been brought out by the equipment of the time. The background of the packaging is designed with handwritten documents of foreign brewing engineers found in old documents. The can body has also been specially treated to give it a unique look and feel that expresses a sense of quality. Comment from Ryota Arimoto, young brewer In taking charge of the Evisu brand, which has a history of more than 130 years, I am constantly experimenting with new ways of introducing customers to new aspects of Evisu, based on the inherited values of ingredients, flavour and brewing techniques, through brewing beer. For the first CREATIVE BREW product, Yebisu New Origin, we are focusing on the ingredients used in Yebisu beer when it was first launched in 1890, which is the origin of the brand. The brewing techniques developed by successive generations of brewers and the ingredients that have been constantly scrutinised since the beer's birth have contributed greatly to the taste that customers have loved for so long. We hope that more and more customers will rediscover the long history and taste of Evisu.