The popular Trachtler Hoibe is brewed with a lot of love and from the best ingredients in the oldest private brewery in Rosenheim. Brewing tradition that you can taste. Faithful to goodness since 1543. As a traditional family brewery, which is still lovingly brewed by hand, we feel deeply connected to our Bavarian homeland and the traditional costume associations. That is why we brew the “Trachtler-Hoibe”, a drinkable, amber-colored beer according to the Bavarian purity law, as we did in the past. As a token of gratitude for the selfless commitment to preserving and revitalizing the Bavarian traditional costume culture, we promote regional costume work.