Einbecker - Null Bock

The name "Null Bock" should not only be a playful homage to the alcohol-free concept, but also a statement: "Of course, we are fully excited about our new product, and our consumers will surely be too," explains Marc Kerger, board member of Einbecker Brauhaus AG. "But what we really have zero interest in - and many people may feel the same way - is stress and bad mood."