Carlsberg Group - Luma

n 1930, the Luma lightbulbs factory was founded in Hammarbyhamnens southern part. The factory started as a protest against the existing lamp manufacturers price cartel. Soon, a nice light spread from the factory's roof. It was the workers who tested the lamp prototypes up in the glass tower and the light was seen far and wide. Today, Nya Carnegie has re-built parts of the old lightbulb factory into a brewery. And just like Luma wanted to brighten up way for the lamp industry, Nya Carnegie now wants to be a lighthouse for the beer culture in Sweden. As a tribute to its history-block, Luma Lager was brewed. A modern, filtered and brightening lager of 5.0% with soft balanced bitterness.