Co2 negative? BrewDog means that the brewery removes more Co2 as it emits into the air. Twice as much, to be exact.
Over the past months BrewDog has been working closely with Professor Mike Berners-Lee and his team. Berners-Lee is one of the world's leading experts in the field of sustainability and carbon footprinting. To date, more than 33 million euros have already been channelled into green infrastructure projects to make BrewDog top of the class in reducing carbon emissions.
"Our Co2 is our problem. We have to solve it ourselves. It is scientifically proven: We sleepwalk on the edge of a cliff. For too long, too much has been talked about and too little has been done. Now a huge change is needed, and we want to be a catalyst for that change in our industry and beyond. We are far from perfect. But we are determined to make rapid and fundamental changes to everything that is needed. Politics has proven to be completely incapable of dealing with this crisis. The change our world and society needs must come from a progressive economy. We want to play a clear role here and show our colors. stresses James Watt, co-founder and Captain of BrewDog.
In addition to the investment of over 33 million euros in green infrastructure, BrewDog has also acquired an area of over 800 hectares in the Scottish Highlands north of Loch Lomond for reforestation. The land is managed in partnership with "Scottish Woodlands". One million trees will be planted there over the next four years. The land thus becomes the "BrewDog Forest". The planting of the forest area not only promotes biological diversity and naturally counteracts flooding, but also promotes the economic development of rural areas. In addition to the planting of deciduous forests and the restoration of peat bogs, BrewDog Forest will also have a sustainably managed campsite.
Source and photo: BrewDog